Saturday, May 23, 2009

Weathering the Economic Storm

We have gotten through the first quarter of 2009 and now, almost the second quarter. How is your shop weathering the economic storm?

Last fall when the economy slowed down, GalleriaLinda made a commitment to expand products to offer more items that were lower price but still high quality. Because I make jewelry, I decided to start a line of interesting earrings using high-quality Czech glass, vintage beads, and sterling wire that were priced $12.99 across the board.

In the last few months, I have connected with several new customers that wanted earrings to brighten their wardrobe!

This strategy was one that you could say met the needs of the economy and was considerate of the customer. A lady can update her wardrobe with $12.99 earrings and not spend a fortune.

I hope that you have weathered the economic storm. I see that the economy is loosening up a bit, as sales seem to be more frequent!


  1. A very good idea. I've been trying to come up with some glass ideas that would be less expensive, so people could still enjoy wonderful stained/fused glass in their homes without the expense. Thanks for the ideas.

  2. KayzKreationz - yes, that is a good strategy!! Really, several price points in your shop will help everyone enjoy "handmade," even if it is just a size difference or different product. Let us know what you decide to do - post a link to your economy item when you get it listed.