Here are some specific strategic trends that relate to online sellers and the handmade community as "solopreneurs." You can read the enhanced article with details on FoxBusiness.com.
Wishing you a profitable 2011!
- Organic, green initiatives and renewable energy will continue to be among the hottest investments and trends.
- Financing will continue to be difficult into 2011; most small business will turn to non-bank asset-based lending and pay more on the amount borrowed. Lenders will screen out businesses that don't have a solid business model.
- Unemployment will continue to rise. Small businesses will continue to lead innovation in the marketplace.
- More Fortune 500 companies will market to women specifically.
- The distinctions between online and offline will become irrelevant.
- Brands will have to play well with others, as companies have less and less control over how, when, where and with what other products their brands are experienced.
- We will need to move from thinking about individual products to thinking about cohesive experiences and must continue the evolution of integrating online and offline brand experiences.
- We have to get into the mind of our customers so that we are delivering brand experiences where, when and how they want them.
- Increase in apps usage as more and consumers use smartphones in their business as well as their personal life.
- Cloud computing can be a phenomenal innovation for working collaborations to enable solopreneurs and small firms to work in real time to leverage resources with great efficiency.
- People will talk less and text and e-mail more.
- Solopreneurs who took jobs to survive in 2008 and 2009 will relaunch their practices or other new entrepreneurial endeavors.
- The number of networking groups you can join will continue to increase, forcing those groups to be more strategic about their message and the value they provide.
- Allowing information seekers to replay webinars and live events at their convenience will continue.
- More peer-to-peer business planning. Because of the need for prompt business idea validation and feedback, startups may emerge as key components of business planning for next-generation entrepreneurs.
- Business plans will start to appear in a more compact and digital form., making them more accessible to potential funders, mentors and potential customers.