Saturday, August 15, 2009

Product Videos are Easy for Your Marketing!

There are all kinds of video sharing and photo slide show utilities online for small businesses to use for their marketing.

One interesting online video utility I recently found is Animoto.

With photos, you can produce a 30-second video for free! When you become proficient at your video productions, you may want to make a full, unlimited video for only $3 each or get an annual pass for $30 per year.

I uploaded basic jewelry product photos just to see what the free plan would do. After doing this test video, I am now ready to figure out how to make it engaging. Some thoughts are to make it a "story," starting maybe with a photo or two of your location and photos of you working on your craft that are intermixed with the product photos. Title pages are good too.

There are easy ways to share your free video with MySpace, Facebook, and twitter, as well as upload to YouTube.

You can check out the Handcrafted Jewelery 30-second test video here. Remember, it has music that will start up and it is just a quick try. I see good potential and a great start to making this a useful marketing tool! Online video utilities make expanding your marketing toolbox to video easy.

If you have had success with other video production online utilities, please post here to share your experiences!


  1. I hadn't seen animoto before. It appears to work nicely! I've done video design work in the past so I stick with my trusty Adobe toolset, but Jing ( also works very well for this!

  2. Hi Keith! I have used jing for desktop training but never thought of it for video - I need to explore that. I am sure that jing can do more than I am using it for - thanks for the comment. Jing is a great utility to use.