I think this is an area of customer communication where we all have challenges - getting the message out so people remember what we said. We should (1) tell them what we are going to tell them, (2) tell them, then (3) tell them what we told them.
For example, let's pretend that you are going to start a new product line called Funky Widgets...your 3-pronged message plan could be:
1. Tell them what you are going to tell them
Your media list can include online and offline "outlets" (places), such as specific blogs, your web site, multiple social networking sites, YouTube, photo sharing sites, forums, your shop announcements, advertisements, press releases, grocery store bulletin boards, free shopper classifieds in your town, and any other avenues you have for message distribution. Use your media list for each of the three phases.
- Print/Collateral (advertisements, press releases, coupons, postcards, flyers, samples of products, B&M store bulletin boards, etc...)
- Online Reads (email newsletters, blogs, web site content, article submissions, shop announcements, social media, forums, etc...)
- Online Visual Graphic Placements (Project Wonderful, web site, blogs, social media)
- Online Video or Photo Slide Shows (YouTube, Blip.tv, social media, etc...
- Online Photos (Flickr and other photo sharing sites, social media, etc...)
- Online Audio (podcasts, audio with your short videos, etc...)
The next time you have a great message to deploy, think about your frequency and repetition of message, as well as the method of message distribution. Plan it for the greatest success!
Be sure to check out GalleriaLinda's resource pages for things you can use! And, if you see any Project Wonderful ads that are only $0, feel free to help yourself!