Friday, January 9, 2009

Blogging is an Art - What Do I Write About in My Blog?

The series "Blogging is an Art" continues!

Q. I am an Indie CEO. What do I write about in a blog?

This question often freezes up new bloggers. New bloggers know they want to blog, but when the blog is setup, writer's block sets in.

If you are new to writing especially, this is quite normal. Be encouraged, though, that the more you write, the easier it becomes, and the more you will enjoy it.

Keep your audience engaged with your content by keeping your topics focused. This goes back to your decision about your target audience and why you want to blog in the first place. What do you have to say? We discussed this in the first part of this series, "Should I Start a Blog?"

There is nothing wrong with wanting to write about everything! In fact, I encourage you to have several blogs that you can strategically use to cross-promote, thereby sustaining traffic on each (more about promoting in the next part of the series). I have this IndieCEO blog, plus my jewelry blog, GalleriaLindaShowcase.

Often, I think of topics and content at the oddest times, so I keep crazy notes about topics with a few little bullet points. These notes get me started on a short post when I have time to sit down and write. Remember that a post should be short. It is not an article.

Think about writing a shop/product/business blog, a crafty technical blog, and a personal blog and target specific content to each. If you decide upon a business blog, you might be inspired by the topics list below. (This is the abbreviated article and list. Download more ideas in the entire “Blogging is an Art – What Should I Write on My Blog?” article here).

Potential Blog Topics

  • About you, your background, how you got into your business
  • Your expertise as an artist, designer, creative
  • Where you learned your expertise
  • How you happened to become passionate about your craft
  • What media or processes you have worked with, antics, experiences - could be fun!
  • Your works in progress - include background and interesting facts that are not found elsewhere - this could be at least 50% of your posts if it is a promoting blog
  • Tutorials are very popular for keeping readers and bringing traffic
  • What you do locally relative to your business, such as shows, exhibits, etc...
  • Interesting facts, such as a favorite cause you support through your business
  • Where you are found or featured online

(Eleven more topic suggestions are found in the entire “Blogging is an Art – What Should I Write on My Blog?” article here).


  1. Thank you so much for this post. It's really great to get ideas on blogging no matter how long you've been doing it.

  2. Wow, this is just what I need! I just started two blogs, believe it or not - one to follow my creative pursuits and work on etsy, (, and one about how to make money on the side to supplement a traditional method of employment ( Thanks so much!

  3. That is great GabrielGirl. I wish you much success and excited that you decided to split your topics. I am off to get a peek!

  4. I just downloaded the doc. Thank you. :OD