Sunday, July 25, 2010

Charity Giving for Business

One of the things I love about online networking is meeting others who are street-smart marketers. One such friend is FairyCardmaker on I discovered a great two-part blog series that she wrote on charity giving for business. It is right on point.

Charity giving can be planned strategically as a part of your business plan. When working it into your objectives for the business year, you will not only be in control of how much inventory and investment you hand out, but also will have the ability to select charities that may benefit to your business.

As FairyCardmaker shows us, we can be specific in our planning for charity giving that may give us the opportunity for exposure to our products, advertising to a target group, or even develop other opportunities for our products. Charity giving is easy, welcomed, and helpful. It also can give your business a boost! I recommend this reading.

From the FairyCardmaker Blog:  Business or Pleasure?
Why not BOTH?  Just because you are running a business to earn a living doesn't mean that giving to charity has to be a one-way trip out of your pocket.  There are many ways that you can work charitable donations or time in to your business model.  It's a win-win scenario!

The key to selecting a charity to support is knowing your target market.  You can create a symbiotic relationship with a charity where the host is a shared target market.  This topic will be covered in two parts:

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