We cannot even watch TV without a bottom scroll, animated images popping up in the corner, and reminder text of shows to come. It is frustrating.
As I thought about this, I was working on a design for new postcards for GalleriaLinda. I tried putting multiple jewelry designs on the card, then thumbnails on one side of a bigger photo, and it all just looked junky. There was no clear message other than “here, see EVERYTHING I have ever created!”
I came up with “speechless advertising.” This is not a new concept, although I put my own name to it. Speechless advertising for my postcard utilized one strong photo and my web address. That is all. The idea is to peak interest and curiosity. If a visual is strong, simple, and uncluttered, curious people will go to the web site.
When I look at these postcards, I breathe a sigh of relief. Relief felt from animation, pop-ups, voices, and all the other things that try to get our attention.
Less is more. Strip your message to its essentials. Try a minimalist approach to your advertising!