We are so bombarded by visual and audio stimulation that it can become overwhelming clutter. Advertisers are quickly invading every nook and cranny of your lives to get their message to you. Sometimes, their tactics are self defeating. 
watch TV without a bottom scroll, animated images popping up in the corner, and reminder text of shows to come. It is frustrating. As I thought about this, I was working on a design for new postcards for GalleriaLinda. I tried putting multiple jewelry designs on the card, then thumbnails on one side of a bigger photo, and it all just looked junky. There was no clear message other than “here, see EVERYTHING I have ever created!”
I came up with “speechless advertising.” This is not a new concept, although I put my own name to it. Speechless advertising for my postcard utilized one strong photo and my web address. That is all. The idea is to peak inter
est and curiosity. If a visual is strong, simple, and uncluttered, curious people will go to the web site.
When I look at these postcards, I breathe a sigh of relief. Relief felt from animation, pop-ups, voices, and all the other things that try to get our attention.
Less is more. Strip your message to its essentials. Try a minimalist approach to your advertising!
Beautiful cards! I agree we are bombered and it is nice to see simple and classic looks like you created on your cards.
ReplyDeleteBeautiful cards and great advertising. I love it! I'll keep simplicity in mind when I order my next postcards :)
ReplyDeleteWhat a great point. I like the designs.
ReplyDeleteIt has often been said that less is more and I think you have proven this with your postcards. High-lighting one of your beautiful jewelry pieces on each one rather than cluttering it up with many images.
ReplyDeleteLess it more is right! My whole style is like that. Your postcards look great. The minimalist font lettering fits well too! Simple = memorable!
ReplyDeleteYup, these are awesome! I must do this!
ReplyDeletehi Linda - like your homepage! I use a postcard instead of a business card. It's a little awkward for some people, but makes great refrigerator art. And it doesn't get lost with all those other cards! I put my etsy address - and should have used my domain URL instead, which is more stable. Live and learn. See you in bootcamp. {:-Deb
ReplyDeleteLove your cards. Will try the less is more approach! Thanks.
ReplyDeleteI love the simplicity of your cards and how you let the piece speak for itself. It really does pique my curiousity, and I agree...less is more!
ReplyDeleteI completly agree. My Moo cards are very simple to look and on the back I have put my blog as well as my Etsy shop as selling is not my only priority which can also be a bit off-putting for people. Lovely photos on this post too.
ReplyDeleteBeautiful images. I'm still struggling to get the right image for my business cards. These postcards are clean and elegant.
ReplyDeleteVery good points - I agree, there is too much visual clutter in many ads!
ReplyDeleteI have seen this done occasionally with some upscale, design-centric businesses. Your cards look beautiful and I'm sure they make more of an impression than the same-old.
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